The Biennale of Design in Peru is the largest cyclical event in South America devoted to graphic design in the broad sense. This year, an international jury selected 465 designers out of nearly 96,000 works to qualify for the exhibition, which will be held at the Museum of Callao (Peru) from 28 November to 12 December 2021. In the next stage of the competition, 36 finalists were selected, in all 14 categories, 2-3 people in each, including poster, illustration, visual identity. Dr Guzek's poster was also shortlisted for the exhibition, while among the strict finalists, in the category of visual identification, the jury chose the 'Project of a generative system of dynamic visual identification of Lodz University of Technology'.
The project was created as part of my doctoral dissertation at the Władysław Strzemiński Academy of Fine Arts in Łódź, defended with distinction in 2020. The dissertation has also been nominated for the Prime Minister of the Republic of Poland's Award for the best scientific dissertations, explains the winner of the competition, an assistant professor at the Faculty of Technical Physics, Information Technology and Applied Mathematics at TUL, who also teaches at the Academy of Fine Arts in Łódź.
The jury appreciated the comprehensive and coherent scope of the development of the visual identification, which, apart from the system generating individual signs for all the organisational units of the University, its employees and students, also included designs
of job printing, promotional materials, and the marking of internal and external spaces of the University. Moreover, the project provides for two versions of the main logo: static - for print, and kinetic - for electronic media.) An advantage of the project is undoubtedly its innovative character.
As noted by one of the reviewers of the thesis, Prof. Michał Kacperczyk, from the Academy of Art in Szczecin:
Despite the fact that generative design - in itself - is hardly a revelatory phenomenon - transferred into the area of identification and visual communication of universities in Poland, it is relatively fresh, if not pioneering. (...) The system of dynamic visual identification of Lodz University of Technology developed by Krzysztof Guzek is undoubtedly unique, unobvious and intriguing. At the same time it is fresh, futuristic and "demanding". It is based on a series of abstract compositions of a modular character. The associations that the proposed visual identification system evokes are fully adequate to the character of the technical university to which it is dedicated.